Browsing Business and Management thesis and dissertation collection by Sponsor "Fundación Caja Madrid"
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Modelling cross-sales to promote customer retention in the financial services industry: the 'who-what-when framework'. Two case studies (The University of Edinburgh, 2010)Customer retention has been shown by academic researchers to be more profitable than customer acquisition. However, its implementation in the business environment has not been so successful. One of the reasons for this ...