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dc.contributor.advisorPickering, Martin
dc.contributor.authorLivingstone, Gavin
dc.date.accessioned2011-07-05T09:42:55Z
dc.date.available2011-07-05T09:42:55Z
dc.date.issued2010-03-17
dc.identifier.urihttp://hdl.handle.net/1842/4984
dc.description.abstractThe current study investigated the effect of nonconscious priming techniques on participant’s conscious behaviour; Such as willingness to be more or less helpful in a linguistic task. The experimenters conducted two separate experiments; experiment 1 involved priming participants through embedding target words in a short story. Experiment 2 involved participants completing a seemingly unrelated word search (priming task) then reading a neutral story under a time constraint (3 or 10 minutes). In both experiments participants were expected to read the story given to them and re-tell as much of it as possible via typing on a computer. In experiment 1 we manipulated priming condition (unhelpful, neutral or helpful) so that they would behave in a particular manner when typing up their version of the story. Experiment 2 was different in that participants were put in either the unhelpful or helpful word search conditions. Participants were further separated into 3 minute or 10 minute times constrain groups. Both experiments were interested on the effects the priming had on word count and average rating score (story quality). Experiment 2 was additionally interested in the effect time would have on the effects of priming. Experiment 1 yielded a significant effect of priming on participant’s story quality; Helpful participants were produced significantly better stories than unhelpful participants. In experiment 2 there was a significant effect of time on word count and average rating score. However, the effects of priming were non-significant and therefore experiment 2 was unable to investigate the effects of time on priming. Future researcher should aim to correct the methodological issues in both experiments in order to meaningfully investigate the hypothesis.en
dc.language.isoenen
dc.publisherThe University of Edinburghen
dc.subjectnonconsciousen
dc.subjectprimingen
dc.subjecttime constrainten
dc.titleAn Investigation into the Effects of Word Priming and Time on Nonconscious Goal Activationen
dc.typeThesis or Dissertationen
dc.type.qualificationlevelUndergraduateen
dc.type.qualificationnameUndergraduateen
dcterms.accessRightsRestricted Accessen_US


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