Travel Suggestions for Tourists on Journeys in Scotland
Mattner, Kerst William
MetadataShow full item record
Tourism is an important industry in Scotland with over 15m tourists traveling through the country in 2014 alone. Finding places of interest along routes through Scotland by conventional means (i.e. using online search engines) requires time and effort. A survey among tourists in Edinburgh highlighted a demand for a service that solves this problem and identified user requirements. Existing services were found to not provide satisfying results in Scotland due to poor quality or completeness of their databases. Consequently an Android application was developed based on data of the Gazetteer for Scotland to improve upon existing services. A usability study was carried out with largely positive results for measures of effectiveness, efficiency, satisfaction, learnability and errors. It demonstrated that novice users of the application can find places of interest along routes in less than one minute. The application is of benefit to tourists by saving them time and effort. Remote parts of Scotland can benefit from the application by an increase in visitors that would have otherwise travelled through them without stopping.